
Phase Zero in Practice: What Clients Need to Know — Before Commissioning a Design
You have a plot, an existing building, or an idea. Before you commission an architect to plan it, there’s a phase that determines everything that follows. It’s called Phase Zero — and most clients don’t know it exists.
The most expensive mistakes happen before Service Phase 1
A project rarely fails at the execution-planning stage. It fails because of wrong assumptions made much earlier: a plot that doesn’t actually allow what was hoped for under planning law. A use that doesn’t work economically. Stakeholders who were brought in too late.







